Plano Texas Business Rules of Customer Engagement

If you don’t establish rules for your Plano business, your customers will do it for you. Instead of a win-win relationship, you’re likely to find yourself on the short end of the stick. Contrary to popular belief, the customer is not always right. In fact, your business rules should establish what is right because, more often than not, your customer doesn’t really know.

What should you do?

Establish clear rules on how your prospects and customers will deal with you, i.e. what is and isn’t acceptable behavior — then enforce those rules.

For example, if you have Net 30 payment terms, don’t tolerate slippage. There will always be customers who will test your boundaries. The Net 30 becomes Net 120…and then simply nonpayment if you make exceptions to your rules.

When you enforce the boundaries set by your rules, you’ll either eliminate potential troublemakers before they become customers or quickly thereafter. This is important because you’ll make more money dealing with customers on your terms than catering to those who violate them.

Of course, one of the best ways to set your rules is in a clear “plain English” contract that’s enforceable under Texas law. When your customer signs the agreement, it is hard to argue ignorance of the rules within it. Your Plano business lawyer can help you put together customized Texas contracts for unique deals and standard contract templates for repeat transactions that contain the right legal terms.